Arctic Paper's uncoated Munken Design Range is now introducing three new papers with rough surface, which provide exceptionally high quality four-colour printing and image reproduction as well as a unique, natural paper feeling. The new products within the Munken Design Range are called Munken Polar Rough, Munken Lynx Rough and Munken Pure Rough and come in three shades – crisp white, natural white and cream shade.
Rougher paper surface is a trend that is becoming more popular. Designers, art directors and publishers are increasingly striving to reflect a product's characteristics with the help of the paper they choose in order to convey a feeling associated with the product.
Helena Åkesson Liedberg is a graphic designer, illustrator and stylist at her own company, Bokform, in Sweden. In her studio, around 40 books have taken form over the last few years; the latest in the series is called Rimmat fläsk and is a collection of illustrated limericks, which her husband wrote during his final years. The book was printed on Munken Lynx and was a major success that quickly sold out. Helena is looking forward to using the new Munken Rough quality papers.
"Sometimes it is somewhat of a pedagogical assignment to convince publishers to invest in a thicker, uncoated paper. I do a lot of cookbooks and with those, the paper must be in harmony with the feeling in the book, you should be able to get a feeling for the good taste through the paper. Today, there is a lot of talk about locally produced and high-quality raw materials and you want a paper that gives a feeling of depth and authenticity," says Helena Åkesson Liedberg.
