The Better with Less – Design Challenge is calling change makers and designers to create circular packaging of the future. In a society that already has more than it needs, the Better with less jury believes in using less materials without compromising quality. In purposeful reuse and effective recycling.
The focus of this year’s ‘Better with Less – Design Challenge’ competition is creating easily recyclable and resource-efficient packaging solutions that generate less waste. The competition started on 1 June, and is open till 1 December 2022. In a newly released video the jury members share their views on circularity and the role designers play in achieving it.
Jury member, Andrew Gibbs, Founder & Editor in Chief of The Dieline magazine says that the packaging industry is at an inflection point where the move towards circularity is rapidly shifting. 83% of younger consumers have shown that they’re willing to spend more and to pay more for sustainable brands.
The jury will award the three best zero waste packaging designs with EUR 10,000, EUR 3,000 and EUR 2,000 prizes. For student participants there will be an additional award – an internship at the company’s Excellence Centre in Finland.