What is the Rockwell Automation OEM Partner Program?
The OEM Partner Program, conceived by the Milwaukee, Wisconsin-based U.S. company, a global leader in industrial automation and digital transformation for smart manufacturing, is dedicated to machine and equipment manufacturers, who, using Rockwell Automation components and technologies in their product portfolio, collaborate in order to adopt solutions and services that enable them to reduce the Total Cost to Design, Develop, and DeliverSM of machines and meet the requirements of end customers.
What Does OEM Mean in the Industrial Sector?
An OEM, "Original Equipment Manufacturer," produces a product using parts or components made by another company. For instance, Maflex (OEM) uses Rockwell components, a top-tier supplier in industrial automation. "Together with our loyal customers, we work to find the most innovative solutions to meet market demands." This is the spirit behind Rockwell Automation's program. "In a competitive landscape where the demand is always for innovative machines that can easily integrate into the production environment aiming for maximum efficiency, choosing the right partner is essential."
Which Companies Are Part of Rockwell Automation's PartnerNetwork™?
Within Rockwell Automation's PartnerNetwork™, you can find manufacturers that the company has selected and recognized as ideal for this platform. These are the companies with whom Rockwell constantly works to develop new solutions, flexible and efficient machines that can also turn acquired data into useful operational information. As part of the OEM Partner Program, Maflex stands alongside top-level, internationally renowned manufacturers, and the satisfaction is immense. "Being an OEM within the PartnerNetwork™ means having sealed a successful collaboration with Rockwell Automation and redefining the value of Maflex beyond company size, costs, and machine performance. It means defining ourselves in terms of quality, efficiency, and reliability because by employing cutting-edge technologies, we optimize our lines and guarantee success to our clients," declares Eng. Luca Mazzotti, General Manager of Maflex, on the occasion of this partnership's official announcement. Rockwell Automation's PartnerNetwork™: a Growth Opportunity in Value for Maflex.
This growth opportunity in value concerns the entire supply chain, in an escalation that starts from manufacturers to the creation of cutting-edge machines and plants capable of meeting the requirements of customers and the international tissue market. The U.S. multinational offers four program levels: bronze, silver, gold, and platinum. "Maflex has earned the role of Gold Partner as a highly loyal company that uses Rockwell Automation components and technologies on all the machines and equipment it produces. It is a super-exclusive declaration of conformity. It is yet another confirmation that our promise is real and concrete," confirms Francesco Petrucci, Purchasing Supervisor at Maflex. Converters recognize Maflex as a highly available partner with an approach focused on achieving customer goals. A company that makes line modularity one of its critical success factors and offers high-quality, extremely flexible machinery entirely designed and built in Italy, in the tissue valley. "This important collaboration will allow Maflex to grow in terms of design skills to implement and support the customer's ambitions and pursue the satisfaction of their needs," says Marco Lorenzetti, Software Engineering Supervisor at Maflex. The collaboration with Rockwell lays the foundation for the development of new major tissue converting projects.
"Investing in Rockwell Automation technology and solutions means investing in the future of manufacturing. In the future of Maflex and the future of our customers," concludes Luca Mazzotti.