MeadWestvaco Corp. announced recently that it will introduce the Captivate family of shopper-ready packaging systems at the 2010 Shopper Marketing Expo in Chicago, October 5-7. This newly innovated system includes prefilled paperboard cartridges that can be used for shipping, display and easy re-stocking on store shelves. Captivate’s design ingenuity helped earn MWV "Featured Exhibitor" status at the Expo, a recognition received by only 23 of the event’s attendees.
The Captivate family of shopper-ready packaging systems is currently available for products across a range of solutions, such as canned foods, yogurt, frozen juice, vitamins and smokeless tobacco. It can be customized to fit the size and shape of both the products and shelf space. It is also a multi-pack solution for brand owners that can open up additional revenue channels and reduce co-packing costs.
"Brand owners and retailers can lose a great deal of potential profit due to poor brand visibility on shelves and stocking inefficiencies," said David Hayslette, director of retail excellence, MWV. "Our Captivate system creates a better experience for the shopper, retailer and brand owner. Each cartridge provides a 200-300% larger billboard for the brand to showcase its product, as opposed to just the small label space on stacked cans, for example. This makes it easier for shoppers to identify and access the product they’re looking for. Retailers benefit from higher productivity per square foot, as Captivate maximizes shelf space while reducing the number of man-hours required to maintain store shelves."
